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Anyone who owns a business knows how important it is to understand different marketing techniques. Here’s a look at four of the most effective marketing strategies.
#1: Traditional Marketing
Believe it or not, traditional marketing methods are still very effective to this day. This is especially true for small businesses that serve their local and surrounding communities. Traditional marketing is marketing that is done without the e help of the internet, with examples including:
- Billboard ads
- Cold calling
- Direct mail
- Magazine ads
- Newspaper articles
- Radio and TV commercials
- Word of mouth
The reason this method still works is that all of the methods listed above still reach several people— just not the largest number of people. Again, this is why traditional marketing is great for small, local businesses.
#2: Recruitment Marketing
One type of marketing that many people aren’t aware of is recruitment marketing. This type of marketing is done to attract job-seekers. As a business owner, a time will come when you will need to hire help, and recruitment marketing uses strategies to ensure that the most qualified candidates for employment will apply to your company.
Marketing towards job-seekers can be done in the same way as marketing towards consumers— and it’s just as important. Although they sound similar to staffing agencies, recruitment agencies make sure to bring long-term employees to you.
#3: Promotional Marketing
Promotional marketing involves placing your company name and logo on certain items and selling them alongside your main inventory, or giving them away. This marketing strategy helps create brand recognition, allowing more people to become familiar with your company. The best part about promotional marketing is that any item can be used. Examples include:
- Blender bottles
- Duffle bags
- Phone cases
- Water bottles
Just keep in mind that if you decide to offer promotional items, they must make sense with the products you already sell. However, everyday items such as T-shirts, hats, mugs, and water bottles can work for any type of company.
#4: Digital Marketing
Digital marketing is marketing that is done online, and it’s the most effective type of marketing (even recruitment marketing agencies use digital marketing strategies) because it reaches the widest audience possible. While small, local businesses still benefit from traditional marketing, they’ll also benefit from digital marketing. More than half of the world’s population including digital-savvy Hispanics uses the internet, so there’s nothing but potential when it comes to using different digital marketing strategies.
One of the most common forms of affiliate marketing uses social media influencers to promote a product or service on their profiles. Affiliates are either paid a set amount or get a commission every time someone purchases from the company through their affiliate link. Promotional marketing and affiliate marketing work well together.
This type of market requires you to make meaningful content (photos, videos, podcasts, blog posts, ebooks, etc.) to share with your target audience. This content is shared on your website, social media profiles, etc., and should be engaging and informative.
Allowing your current (and potential) customers to sign up for emails from you is an effective form of digital marketing. Email them with updates about sales, new products/services, and any information they should be aware of regarding your company.
Pay Per Click (PPC)
You can pay to have your ads posted on frequently visited sites like Facebook and Google. Each time your ad is clicked you’re charged— but the idea behind PPC is that a customer will purchase once they click on the ad that leads to your website.
Search Engine Optimization (SEO)
Instead of having to pay to get your website to be the first link on a Google search, you can use SEO marketing to get your website to naturally rank higher on search engines. This is done by using specific keywords on your website and blog.
Social Media Marketing
Social media marketing is probably the most well-known form of digital marketing. Of the five billion people who actively use the internet, more than half actively use social media. Some of the top social media platforms are Facebook, Instagram, YouTube, Pinterest, TikTok, and even LinkedIn. All of these platforms give tips to businesses on how to drive more traffic to their pages and websites.
It’s important to understand all of these types of marketing because there will come a time when one will be the most effective at a given time. Using a combination of these types of marketing will bring in more customers/clients— or employees, in the case of recruitment marketing.