Apollo Tyres Becomes Team India’s New Sponsor: What It Means for Men’s and Women’s Cricket

Apollo Tyres has taken a significant step in Indian sports by becoming the principal sponsor of both the Indian men’s and women’s national cricket teams. This partnership, announced by the Board of Control for Cricket in India (BCCI), will see Apollo Tyres’ logo prominently featured on the official jerseys across all formats—Tests, ODIs, and T20Is.

A Historic Sponsorship Deal

The deal marks one of Apollo Tyres’ most impactful entries into the sports arena. The brand is not only aligning with the men’s national team but also extending equal recognition and sponsorship to the Indian women’s cricket team. This move highlights Apollo’s commitment to inclusivity in sports and its effort to support the rising popularity of women’s cricket in India.

Apollo Tyres has been a strong player in the global sports sponsorship ecosystem, with previous associations in football, including partnerships with top European clubs. By joining hands with Indian cricket, Apollo gains a massive platform to strengthen its brand visibility and connect with millions of fans.

Logo to Feature Across All Formats

Fans will now spot the Apollo Tyres logo on the Indian jerseys during upcoming high-profile tournaments. The logo will be featured on both men’s and women’s kits, serving as a unifying symbol of support. This development arrives just ahead of key events like the Asia Cup 2025, where India is set to face tough competition. (Read more about the India Asia Cup Squad 2025).

Impact on Women’s Cricket

A highlight of this deal is Apollo’s sponsorship of the women’s national team. Women’s cricket in India has gained tremendous traction in recent years, with packed stadiums and record-breaking viewership numbers. Apollo’s equal branding presence signals a cultural shift, giving women athletes the same visibility as their male counterparts. This could inspire more investments in women’s cricket, boosting infrastructure and opportunities.

A Win-Win Partnership

For BCCI, Apollo Tyres’ entry as a sponsor adds a trusted global brand to its portfolio, ensuring financial stability and commercial strength for both teams. For Apollo, the partnership solidifies its position as a household name in India, aligning with the nation’s most beloved sport.

Looking Ahead

The timing of this collaboration is perfect, with tournaments like the Asia Cup and the ICC World Cup drawing near. With the Apollo Tyres logo featured on jerseys across genders and formats, fans can expect to see the brand at the heart of every Indian cricketing moment. The move could also open the doors for Apollo to back more grassroots and women-centric sports programs in the future.