Guest Posting: A Comprehensive Guide For Beginners

If you’re willing to take your website to new heights through one of the most reliable SEO methods out there, Guest Posting, then this guide is for you. We’ve compiled every single piece of information that you need to start your journey as a “guest blogger”. 

Read through the article to learn the basics of guest blog writing. Right from its significance to understanding how it can help your brand to expand its reach and build strong work relationships with fellow writers. 

The post covers meaningful inputs on:

• What is a guest post?
• Advantages of guest blogging.
• How to write a guest post?
• Several guests post examples and additional tips.

What is a Guest Post?

Guest posts are blog posts written by an author under his name but published on someone else’s website or blog. This SEO strategy is known as Guest Posting or Guest blogging. So the question here is, why do bloggers write guest posts?

When you write a post for someone else’s website, you can gain a lot of exposure in quick succession. Contrary to what many people presume about guest posts, the content should be of the highest quality. Guest posts require a lot more than just throwing a post on the internet and waiting for backlinks. 

Popular blogs have a very large following, which means that each blog post is made to appear in front of millions of people. With that extent of exposure, you want to ensure that your content is sending the right message. 

These posts depict the authority you have over your field, so it becomes crucial for you as a blogger to write blog posts that give readers a reason to come looking for your original blog. You don’t just want them to appreciate your guest blog post. You want to get them on your blog and enjoy it. 

Now, how can you make this happen? The answer is very simple, by providing high-quality content. However, writing a good guest post is not that easy as one might think( which we’ll address later in this article) for now, let’s have a look at some of the most important advantages of guest posts service.

Advantages Of Guest Blogging

• Helps in building brand awareness.
• Helpful in establishing work relationships with other bloggers.
• Brings traffic and boosts authority.
• Gives exposure to a new audience.
• Helpful in building backlinks and SERPs.

How to Write a Guest Blog Post?

The fastest way to grow for an individual who’s just starting as a blogger is to use someone else’s platform. Successful bloggers already have a loyal following and all you need is to tap into that audience. When you write for websites that have higher authority, you have the opportunity to attract their audience to your own page.  

Doing so will not only bring traffic to your website but will also help in your brand recognition. Very rarely someone with that stature and authority will agree to share their platform with you. So, it becomes extremely important that you make the best out of the limited opportunities you’ll be receiving. 

The best way to start as a guest blogger and get multiple opportunities- and then ace those guest blog post topics- is to decipher what the host wants from your posts and how you can vow his audience.  

Without further ado, let’s get down to understanding the steps involved in executing the perfect guest posting strategy without the help of any guest posts service.

Step By Step Guide To Execute The Perfect Guest Posting Strategy

The recipe for a good guest posting strategy involves various ingredients. You need to start by strengthening the foundation of your plan, setting practically achievable and clear goals, matching expectations, and standards to take action when the opportunity comes.

1. Determine Your Goals

Like any other marketing strategy, You need to set goals as a guest blogger. When you start to write your guest posts, you should already have a clear picture of what results in you want from your work. Having predetermined goals will help you create a roadmap to achieve them. 

When you think about setting goals, there are one or two things you need to consider. Like whether you’re aiming to increase your brand awareness or simply to boost SEO. 

Therefore, when you understand what you want from your guest posting, it will become easier for you to identify the opportunities accordingly. 

2. Identify Guest Post Opportunity

The three most prominent ways to find guest posting sites are listed below:

• Find sites with a similar audience so that it becomes easy for you to vow them into your website.
• Find sites on which you think the readers of your blog post topics visit frequently. You can take the help of Alexa’s Audience Overlap Tool.
• Find where your competitors post and try to get in touch with them for guest posting.

3. Make The Perfect Guest Post Pitch

To draw the attention of the publisher you need to create a guest post pitch that has the following qualities:

• Seek out the right person to get in touch with, it can be the editor or a blog manager.
• Make a compelling subject line before addressing them.
• Tell the host blogger what you’ve to offer them and how it will benefit their blog.
• Show them your previous work, make sure to portray the higher-quality content.

How To Select The Best Guest Post Service?

As soon as you are done looking for potential guest posting sites, start shortlisting them. Go for blogs that have similar interests and are willing to accept guest posts. Make sure these sites suit your strategy and objectives. 

It is always helpful to have a list of predetermined criteria like:

• Whether the host site has the type of audience you want to reach.
• How much traffic they draw and how big is the size of their audience you want to tap into?
• Whether they retain a strong authority or not.

With all the information you have just received, you’re all set to ace the guest posting plan of yours.

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