Reasons Why Your Website May Have Low Traffic

Here’s Why Your Website is Struggling to Attract More Visitors

In today’s fast-paced digital economy, having a website for your business is crucial to stay afloat. Currently, over 4.6 billion people are active on the internet, which means that making a solid appearance on the internet is critical. You shouldn’t stay far back on the trend of globalization. If your website is suffering from low website traffic, you can work with the best digital marketing agency to optimize it.

Take a look at the most probable reasons why your website is struggling with a low visitor count. Finding the causes of the problem can help you create an effective website optimization strategy.

Potential Causes for Low Website Traffic

Several reasons can lead to declining website traffic as well, which may impose serious business performance complications for you. Addressing website issues can help increase website traffic effectively.

Poor Customer Experience Journey

You have to design your website in such a way that it helps all the visitors navigate from one part of it to another. Having a poorly-designed website may affect eh customer experience of those visiting your website. For example, if the pages take too long before loading or if the website serves endless pop-ups that disrupt the customer experience, it’s possible that most visitors might not return to your website.

Error 404 and Other Complications

Does your website have poorly coded website pages with online SSL certificate issues? That shows that you haven’t spent the required amount of time on your official website. When your potential customers and visitors try to move to an individual webpage of your website, it shouldn’t show an error. One clear sign of lack of proper coding, updates, and designs is the “Error 404”, which restricts the users from accessing a webpage.

Lack of Mobile Phone Compatibility

In the first quarter of 2021, over 54% of the global website traffic came in through mobile internet users who surf and browse through websites via their smartphones. Another reason why your website may have low traffic is probably that the website is not mobile-friendly. The fonts, images, alignments, structure, and navigation tools everything must change according to the phone when a visitor users their phone to access your website.

You’re missing nearly half of the potential by not optimizing your website for viewership through the smartphones of today.

Frequently Asked Questions

Still looking for more info? We’ve compiled a list of FAQs – check them out!

Is it difficult to optimize your website?

For an inexperienced individual or team, it may seem like an impossible task, while a professional site optimization agency might help proficiently.

Does SEO help a website gain more traffic?

Surely, Search Engine Optimization helps your website appear higher in search engine results which potentially increases the chances of getting more clicks.

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