10 Essential SEO Best Practices for Growing Your Business in 2024

Growing your business online doesn’t have to feel like decoding some mysterious formula. Sure, there are a lot of moving parts to SEO, but when you break it down, it’s all about helping search engines find you and giving people what they’re looking for. 

But, here’s the good news: you don’t need to be a tech wizard to use SEO to boost your business. By sticking to a few essential practices, you can create a solid SEO strategy that helps your business grow.

While you can manage some basics on your own, investing in professional SEO services can take your strategy to the next level, giving you expert guidance and more powerful results.

Here’s a rundown of the most important SEO practices, explained in a way that’s easy to digest and, more importantly, easy to act on.

1. Know Your Audience and Keywords

At the core of SEO is understanding your audience and knowing what they’re searching for. It sounds simple, but it’s where most businesses miss the mark. You have to go beyond just thinking about what your business does. Instead, consider what problems your audience is trying to solve and how they might phrase those problems in a search bar.

Action Step:

• Research for primary and secondary keywords using tools like Google Keyword Planner, Ahrefs, or SEMrush.
• Look for long-tail keywords (phrases with 3-5 words) because they tend to be more specific and have less competition.
• Focus on intent. Are people looking for information, making a purchase, or trying to navigate your site? Tailor your keywords to match these intents.

2. Create Valuable Content

We’re all familiar with the phrase, “Content is king.” However, it’s not just about producing a lot of blog posts. You need to develop content that directly speaks to the concerns and queries of your audience. Google’s goal is to serve up the most relevant content to users, so your job is to create content that is relevant.

Action Step:

• Answer the top questions your audience has.
• Use a conversational tone, and avoid making it sound like a research paper. Your content should be engaging and easy to understand.
• Keep it fresh. Update old blog posts, create new ones on trending topics, and cover a mix of formats (videos, infographics, etc.).

3. Optimise On-Page SEO Elements

For search engines to properly grasp your content, it’s essential to focus on optimising important on-page SEO elements. These are the pieces of content Google scans to determine what your page is about. That includes everything from your title tags to your URL.

Action Step:

• Use your primary keyword in your title tag, but keep it under 60 characters.
• Include keywords in your meta descriptions, but don’t make them sound robotic.
• Make sure your URLs are clean and descriptive. Instead of “example.com/page123,” use “example.com/best-seo-tips.”
• Use headers (H1, H2, H3) to structure your content, making it easy to read for both humans and search engines.

4. Mobile Optimisation is Non-Negotiable

With more than half of global web traffic coming from mobile devices, mobile optimisation is no longer optional. Google has shifted to mobile-first indexing, meaning it mainly relies on the mobile version of your site for ranking and indexing.

Action Step:

• Make sure your website is responsive, so it adjusts to fit any screen size.
• Test your website’s mobile performance with Google’s Mobile-Friendly Test.
• Don’t just focus on looks. Your site also needs to load fast on mobile. Compress images and minimise CSS, JavaScript, and HTML.

5. Speed Matters

Google consistently highlights the importance of page speed as a key ranking factor. But even beyond SEO, users are impatient. If your page takes too long to load, they’ll bounce before they even see what you have to offer.

Action Step:

• Use tools like Google PageSpeed Insights or GTmetrix to identify and fix speed issues.
• Compress images, enable browser caching, and use a content delivery network (CDN) to improve load times.
• Opt for a dependable web hosting provider that can support your traffic without performance issues.

6. Don’t Overlook Technical SEO

While technical SEO might seem daunting, it’s essentially about ensuring your website functions smoothly and is easily accessible for search engines to crawl and index. While you don’t need to get into coding, there are a few basic things every business owner should take care of.

Action Step:

• Generate an XML sitemap and upload it to Google Search Console (GSC). This allows Google to better comprehend your website’s layout.
• Use a “robots.txt” file to guide search engines on which pages to avoid crawling (such as admin or login sections).
• Make sure you’re using HTTPS. Not only is it more secure, but Google also gives a ranking boost to HTTPS sites.
• Fix broken links. Use tools like Screaming Frog to scan your site and find any dead links.

7. Build Quality Backlinks

Backlinks (the links that link from other sites to yours) are still one of the most important ranking factors in SEO. But not all backlinks are created equal. Google wants to see that reputable, relevant sites are linking to you—not random, low-quality pages.

Action Step:

• Create high-quality and optimised content that others will want to link to. Think about original research, guides, or infographics.
• Reach out to influencers, bloggers, or journalists who might find your content valuable.
• Don’t fall for schemes that promise hundreds of backlinks for a fee. Google will penalise you for shady link-building tactics.

8. Focus on User Experience (UX)

While SEO might start with optimising for search engines, it ends with creating a great user experience. After all, Google’s primary goal is to make users happy. So, if visitors love your site, there’s a good chance Google will too.

Action Step:

• Ensure easy navigation. Your visitors should be able to find what they’re looking for in just a few clicks.
• Avoid intrusive pop-ups that frustrate users. Google also penalises sites with pop-ups that cover content.
• Create a clean, clutter-free design. Simplicity often wins when it comes to user experience.

9. Leverage Local SEO

If you’re a business with a physical location, local SEO is key. Optimising for local search can help you show up in searches that include phrases like “near me” or a specific city name.

Action Step:

• Create and optimise your Google Business Profile. Make sure all your information is correct and up-to-date.
• Ask happy customers to share their feedback by leaving reviews on your Google profile.
• Include local keywords (like your city or neighborhood) in your website copy and meta descriptions.

10. Track and Analyse Your Results

It’s easy to get caught up in the day-to-day tasks of SEO and forget to track your progress. But if you’re not analysing your data, you’re essentially flying blind. The key to growing your business with SEO is to continuously tweak and improve your strategy based on what’s working—and what’s not.

Action Step:

• Use platforms such as GA (Google Analytics) and GSC (Google Search Console) to measure your website’s traffic and overall performance.
• Keep an eye on your keyword rankings and fine-tune your approach according to what’s delivering good results.
• Configure goals in Google Analytics to monitor conversions (such as form submissions or sales) and gain insights into how your SEO strategies are affecting your business outcomes.

Wrapping It Up

While SEO takes time, the rewards are definitely worth the wait.. By sticking to these essential practices, you’ll lay a strong foundation that not only improves your search rankings but also helps you connect with your audience in a meaningful way. 

Remember, it’s not just about ranking #1 on Google—it’s about providing value to your customers and growing your business sustainably. Stay consistent, keep refining your strategy, and you’ll see the impact over time.

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