Friday, March 29, 2024
HomeBusinessAmazon's Prime Day results were more muted than usual this year

Amazon’s Prime Day results were more muted than usual this year

Date:

Related stories

Essential Tips for Investor Relations Events

Investor Relations (IR) is key to the success of...

Buying a Modern Kitchen Sink: How to Choose a Shop

If you are doing some home renovations, and the...

The Impact of School Districts on Home Sales in Dayton

When selling a home in Dayton, Ohio, several elements...

Elevate Your Everyday: Tips and Insights for Enhancing Your Lifestyle

Introduction With long periods of business experience, Michael's group utilizes...


Photographer: Thorsten Wagner/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

Amazon on Wednesday announced the results of its annual Prime Day sale, which ended Tuesday, highlighting how the event gave a lift to its third-party sellers.

For the second year, Amazon said merchants’ Prime Day sales grew more than its first-party retail business. Sellers netted $1.9 billion from pre-Prime Day promotions that gave customers a $10 discount if they shopped with small businesses, the company said.

But Amazon’s publicity around the Prime Day results was muted compared to previous years, lacking the sales superlatives it typically offers to show how consumers flocked to the site to snap up heavily marked down goods.

Amazon has previously characterized the event as its “biggest day ever” or the “largest shopping event in Amazon history.” That language was noticeably absent from this year’s results, with Amazon instead opting to note that Prime Day was the “two biggest days ever” for merchants.

Amazon never discloses total Prime Day sales, but last year it took the rare step of disclosing that third-party sellers brought in $3.5 billion during the event. That figure was also missing from this year’s results.

An Amazon representative did not immediately respond to a request for comment for more details on third-party merchant sales during this year’s Prime Day event.

Amazon Prime Day 2021 coverage

Read more about what Amazon and others have planned for this year’s sales events:

Amazon launched Prime Day in 2015. The multi-day discount event helps Amazon attract new Prime subscribers and allows the company to promote its products and services. It’s grown to become one of the busiest shopping days of the year for Amazon and other retailers who run competing deals.

See also  Property registrations in Mumbai see smart uptick 

It’s likely that Amazon still hauled in record sales during Prime Day, but growth could be slower compared to previous years. Adobe Analytics estimated that Prime Day sales surpassed $11 billion, representing 6.1% growth compared to last year’s mid-October event. According to Digital Commerce 360, Amazon sold $10.4 billion worth of goods on Prime Day last year, up 45.2% from $7.16 billion in 2019.

Supply chain issues may have contributed to a more muted Prime Day. Third-party sellers were under added stress this year as they tackled widespread supply chain disruptions, ranging from the global chip shortage to a spike in Covid-19 cases at two of China’s busiest ports. Some sellers told CNBC they opted to run fewer Prime Day discounts this year out of concern that they might run out of stock.



Source link

Bellie Brown
Bellie Brownhttps://businesstimes.org
Hi my lovely readers, I am Bellie brown editor and writer of Businesstimes.org. I write blogs on various niches such as business, technology, lifestyle., health, entertainment, etc as well as manage the daily reports of the website. I am very addicted to my work which makes me keen on reading and writing on the very latest and trending topics. One can check my more writings by visiting Cleartips.net

Latest stories