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Digital marketing which is also known as online marketing is a means to promote your products and services online through the internet, mobile devices, laptops, and other means of online communications. Many of the principles of digital marketing are the same as those of traditional marketing with few modern takes. One can promote products and services via websites, social media platforms, and mobile phones. The top 3 digital marketing strategies that businesses are using in Australia are mentioned below:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay Per Click (PPC)
1. Search Engine Optimization (SEO):
SEO (Search Engine Optimization) is the process of optimizing a website and increasing the visibility of a website organically. Businesses can improve their websites by increasing their visibility on different search engines such as Google, Bing, Yahoo, etc. Seo strategy is divided into two parts which are On-Page SEO and Off-Page SEO.
On-Page SEO also known as On-Site SEO is the practice of improving website ranking on search engines by optimizing all the web pages where as Off-Page SEO includes various activities done at the backend to improve the rankings of the website on search engines. There are various award-winning companies in Australia that provide SEO services in Australia. King Kong marketing agency is one of those agencies.
2. Social Media Marketing (SMM):
SMM (Social Media Marketing) is a strategy of digital marketing or online marketing that is done on different social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. to increase the visibility of the business and gain visitors for them. In today’s life, most people use social media so SMM is the perfect way to promote business and attract customers. So, if any of the business wants to attract customers then creating a proper social media account and curating the relevant posts is a necessity.
One can opt for both free and paid social media advertisements. In paid advertisement, one has to pay a particular amount to run the advertisement to attract a high amount of targeted users.
3. Pay Per Click (PPC):
PPC (Pay Per Click) is another strategy of digital marketing in which an advertiser has to pay a small fee every time someone clicks their ad. Sometimes PPC is also called CPC which is Cost -Per-Click but there is a subtle difference is PPC and CPC. It helps in generating leads and increasing the sales of the business and also helps in promoting the brand awareness of the business.
Google Ads is one of the most common forms of PPC advertisement on search engines. It can be done on various platforms such as search engines as well as social media platforms (Like Facebook, Instagram, etc.) PPC searches as marked as the sponsored ones on the search engines.
Conclusion
There are many more strategies of digital marketing/online marketing but the top three which businesses are using in Australia currently are the above mentioned ones. One can acquire the top digital marketing strategy for ranking their business and can search for the best company which can help them to rank top on the search engine.
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