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The need to raise brand awareness for businesses is sometimes overlooked. As a concept, brand awareness is about getting consumers to become familiar with your name.
For one, it is not just about a direct relationship with current and potentially interested customers. Brand awareness also encourages people familiar with your brand to recommend it to their friends and family.
Imagine someone asking for a recommendation for a place to eat pizza or order beauty products. If the person who receives the question has used your goods or services and was happy with them, the odds are that they will recommend you.
Now, while brand awareness clearly has its uses, it is not like you can just make it work in your favor. Even in relatively non-competitive niches, standing out from other brands is tricky.
Let’s take a look at some of the most effective methods to raise brand awareness while creating a long-term success strategy.
Utilize Branded Merchandise
T-shirts, mugs, hoodies, stickers, calendars, and other merchandise that has your logo on it is a solid option to start a brand awareness campaign. You can collaborate with Printify, for example, and order your merchandise in bulk. So long as you can find a way to make the most out of the merchandise, you should be good to go.
Many brands organize giveaways on social media, which also boosts their overall social media presence in addition to increasing brand awareness.
Participating in live events while wearing a t-shirt with a brand’s logo also works. You can go as far as sponsoring an event. Of course, if a business does not operate locally, this idea is not really viable.
Work With Influencers
As already mentioned, it is beneficial to establish a presence on social media. As a whole, platforms like Facebook and Instagram provide a plethora of opportunities to grow a business.
Influencer marketing is one of the most effective methods of utilizing social media platforms. It is no surprise that so many brands collaborate with various influencers. A simple shoutout to the right audience can make a significant difference.
One of the reasons why influencer marketing works is the fact that an average person is more likely to trust a personality they follow online. Unlike big corporations that are known to disappoint, it is easier to connect with an actual person behind a social media profile. If you find someone relatable, you trust their judgment on multiple things, including purchasing decisions.
The tricky thing about influencer marketing is finding the right influencer or multiple influencers. You might be tempted to attempt collaborating with A-listers, but those are quite expensive or difficult to work with. If so, do not shy away from the idea of working with micro-influencers or even nano-influencers.
Just because an influencer does not have that many followers, it does not mean that they offer no value. If anything, influencers with fewer followers are known to have a better overall engagement rate, which is worth a lot.
Collaborate With Other Brands
Collaborations with other brands are not about partnerships with your competition. No, it is about finding brands that are relevant to your business in some way.
Imagine a brand that advertises its services to help come up with various workout routines to lose weight and stay in shape. Collaborating with a brand that sells healthy food means not being in direct competition but rather complementing each other.
Now, as far as collaboration methods go, there are multiple approaches to it. You can create a series of videos and publish them on social media channels.
A guest post on each other’s blogs would help as well, as you would benefit from one another’s readers. Not to mention the potential SEO benefits.
Emphasize Customer Experience
An emphasis on the overall customer experience might not seem like a direct way to affect brand awareness. However, the reality is quite different.
Ultimately, happy customers are customers who are more likely to return and remain loyal while also recommending your brand to others.
How do you improve the customer experience? Well, for starters, make sure that you are offering quality goods and services. Lackluster products result in negative reviews, and if things snowball out of control, you will struggle to restore your reputation.
Besides the products, you also have to consider new customer onboarding and leading to the checkout. A good website layout plays a big role in this. Be sure to optimize your pages for mobile devices as well.
Your customer support department should be responsive as well. Train each rep individually if you must. Also, seek customer feedback on a regular basis to identify pain points and find solutions.
Once you establish solid foundations for customer experience, you can look to fine-tune and take it to an even higher level.
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