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Apple rolls out new AirPods, Mac chips By Reuters


© Reuters. FILE PHOTO: An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar

By Stephen Nellis and Subrat Patnaik

(Reuters) -Apple Inc on Monday introduced a third generation of its AirPod wireless earbuds with “spatial audio” features and a $5-per-month streaming music plan.

The new AirPods are also sweat- and water-resistant for use with workouts and will have some sound features previously found in the higher-end AirPods Pro, Apple (NASDAQ:) said during the event. Apple said the new AirPods will cost $179 and start shipping next week.

Apple also introduced two new chips called the M1 Pro and the M1 Max. The chips are meant to have better performance than the company’s previous M1 chips, but do so while using less power than rival chips from firms like Intel Corp (NASDAQ:) and Advanced Micro Devices (NASDAQ:) Inc.

Johny Srouji, Apple’s chip chief, said the M1 Max chip uses up to 100 watts less power than other high-end laptop chips, which translates to better battery life.

“It’s the most powerful chip we’ve ever built,” Srouji said of the M1 Max.

Before Monday, Apple’s most powerful laptops still relied on chips from Intel. The company has already placed a first-generation in-house-designed M1 chip into some MacBooks as well as its Mac Mini and iMac desktop machines.

Apple’s new AirPods will be available for $179 and are available to order online in the United States and more than 26 other countries and regions starting on Monday. The earphones will be available in stores beginning Oct. 26.

Shares were up about 0.5% as the presentation was under way.

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