Thursday, May 19, 2022
Home Business EA ends decades-long partnership with FIFA By Reuters

EA ends decades-long partnership with FIFA By Reuters


© Reuters. FILE PHOTO: An Electronic Arts (EA) video game logo is seen at the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 17, 2015. REUTERS/Lucy Nicholson

(Reuters) -Electronic Arts said on Tuesday it was ending a nearly three-decade partnership with world soccer governing body FIFA, pulling the plug on one of the world’s most successful video-game franchises that has raked in billions of dollars in sales.

Months of tense negotiations between EA and FIFA ended without an agreement to extend a partnership, according to a New York Times report https://nyti.ms/3kYCgwg.

EA had signaled months ago that the relationship would end. The company’s current contract was set to expire after the Qatar World Cup, with the soccer body seeking increased revenue, and EA pushing to expand the FIFA brand into new areas such as NFTs and highlights of real games.

FIFA was seeking at least double the $150 million it gets annually from EA Sports, its biggest commercial partner, the NYT reported, adding that there were different expectations of what should be included in a new agreement.

However, both entities have reportedly adjusted to maintain the partnership till the Women’s World Cup next summer.

EA declined to comment on certain details in the New York Times report; while FIFA did not immediately respond to a Reuters request for comment.

EA said it planned to launch a rebranded version of the game, EA Sports FC, in 2023 that would have more than 300 licensing partners, including the Premier League, LaLiga and the UEFA.

The licensing deals will help EA retain most of the world’s famous clubs and stars with their teams and leagues, even though the World Cup and other FIFA-controlled events will no longer be included, the NYT reported.

Shares of EA, which is expected to report its quarterly results after markets close on Tuesday, fell 3%.



Source link

RELATED ARTICLES

5 Key Benefits of Tile and Grout Cleaning

 it comes to flooring or wall insurance in the kitchen or other high moisture areas of the house, ceramic tile and grout cleaning services...

S&P lowers India growth projection to 7.3% for FY23

With rising inflation and the longer-than-expected Russia-Ukraine conflict, S&P Global Ratings on Wednesday lowered India’s growth projection for the current fiscal year to...

Best Reasons to Consider Professional Tile and Grout Cleaning Services

Tiles and grouts can transform your plainest kitchen and bathroom into a colorful and modern-day place. But through the years, if they may now...
- Advertisment -

Most Popular

5 Key Benefits of Tile and Grout Cleaning

 it comes to flooring or wall insurance in the kitchen or other high moisture areas of the house, ceramic tile and grout cleaning services...

S&P lowers India growth projection to 7.3% for FY23

With rising inflation and the longer-than-expected Russia-Ukraine conflict, S&P Global Ratings on Wednesday lowered India’s growth projection for the current fiscal year to...

Best Reasons to Consider Professional Tile and Grout Cleaning Services

Tiles and grouts can transform your plainest kitchen and bathroom into a colorful and modern-day place. But through the years, if they may now...

What is WatchCartoonOnline & Top 12 WatchCartoonOnline Alternatives of 2022

As we all know that animated shows, animated movies and cartoons are not only made for children. Adults can also watch animated shows. There...