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Google MCM, or Multiple Customer Management, is a specialized tool within Google Ad Manager 360. This program permits publishers to access Google ADX via a third-party Google partner, ensuring only the most reputable ‘child publishers’ can select programmatic partners from the best in the adtech industry.
Google MCM, or Multiple Customer Management, is an essential feature within Google Ad Manager 360. This program enables publishers to tap into Google ADX through a trusted third-party Google partner. When opting to operate under the MCM with a Google Certified Publishing Partner (GCPP) like Waytogrow, publishers are not only ensuring access to the most reputable ‘child publishers’ and top-tier programmatic partners in the adtech sphere. They are also harnessing the expertise of an accredited specialist.
Waytogrow’s GCPP status is a resounding affirmation of their commitment to transparency, profound understanding of Google products, unparalleled customer service, and much more. All these merits are duly recognized and endorsed by Google itself. However, it’s crucial to note that to become a Waytogrow publisher, a website must meet both Waytogrow’s and Google’s minimum onboarding requirements. This ensures a consistent quality standard, further solidifying the integrity of the partnership.
Before diving headfirst into the MCM program, publishers must meet specific conditions, such as:
These conditions are typically straightforward for most publishers but remain essential for checking and validating your ads.txt file before applying.
Multiple Customer Management (MCM) is a critical tool by Google for managing multiple publisher domains within Google Ad Exchange.
Key Changes to Note:
Note: Child Publisher users may accept an invitation on behalf of their network within the Google Ad Manager UI by navigating to Admin > Multiple Customer Management (MCM), provided they have the necessary permissions under “Manage People”.
Google’s Multiple Customer Management (MCM) platform is distinguished by its two delegation types: Manage Account (MA) and Manage Inventory (MI). The specific type of MCM invitation a publisher receives is determined by the product they’re onboarding with. Below is a comprehensive breakdown of these types:
MCM Manage Account (MA) Delegation:
MCM Manage Inventory (MI) Delegation:
Differences between MA and MI:
Choosing between MA and MI depends on the preferences and needs of the publisher. By understanding the intricacies of each delegation type, publishers can make informed decisions and leverage the benefits of the MCM program effectively.
You can check the status of your invitation via the API by calling NetworkService.getCurrentNetwork and checking the Invitation status in the ‘Child Publishers’ field, or through the GAM UI by navigating to Admin>MCM>Child Publishers.
Important Note: Registering the website with the child publisher’s network code is mandatory, regardless of whether you plan to use AdX for the Child publisher.
The MCM program provides several key benefits, including:
These benefits have enabled thousands of publishers to maximize their revenue and save significant time by outsourcing all or part of their AdOps.
Occasionally, publishers may encounter issues with their application, such as messages indicating existing Ad Manager accounts, issues with their site, or domain monetization problems. In these cases, it’s essential to ensure the correct email is provided, close all dormant accounts, or address any site issues or persistent policy violations.
Having a Google Ad Manager account is pivotal for switching to MCM. If you don’t already have an active GAM account, Waytogrow can assist you in obtaining one, provided your website meets Waytogrow’s minimum onboarding requirements. It’s crucial to secure a GAM account as soon as possible and choose a trusted MCM partner like Waytogrow, a Google Certified Partner. Speak with one of our representatives today to learn more.
Waytogrow, being the most popular Google MCM program partner, has already enabled numerous publishers to access MCM. Contact us here to start the onboarding process.
Disclaimer: For more interesting articles visit Business Times.
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