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Sourcing and Selling: A Deep Dive into the World of Amazon Wholesaling


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Do you wish to initiate a profitable Amazon business but do not want to deal with the brand-making hassle? Amazon wholesaling can assist you achieve your goal.

Amazon wholesaling is typically a business standard where you buy products directly from distributors or manufacturers in bulk and resell them for a profit on Amazon. So, let’s learn in detail about Amazon wholesaling in this article below.

What’s Amazon Wholesaling?

Amazon wholesaling is the procedure of buying products in bulk straight from suppliers or manufacturers at wholesale prices as well as reselling them for profit on Amazon.

You can use 2 options here:

  1. FBA (Fulfilled by Amazon) or
  2. FBM (Fulfilled by Merchant).

By outsourcing FBA, you can focus on your core business marketing and planning while Amazon FBA takes care of everything from picking, packing, & shipping your products to your customers. 

Amazon Wholesaling heavily depends on searching and finding the best product from well-established brands with a high ROI and profitable margins. 

This model generally provides robust, safe, and consistent business to the seller that is assured to have established customers and strong brand identities. 

Even though sellers have very less control, engaging with a well-established brand typically leads to more compatible sales as well as revenue over time. 

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How Does Amazon Wholesaling Process Work?

Amazon’s wholesaling process requires the following basic steps to earn a stable profit from the business. Here are the steps:

Create Account

Opening a seller account on Amazon and locating high-demand, high-quality products from some major distributors or manufacturers is the first thing you need to do as an Amazon wholesaler.

Create an Optimized Product Listing

Creating an optimized product listing on Amazon to rank your product page over the competitors you have.

Product Promotion 

Promoting your products to entice the engagement of possible customers with videos, PPC, external ads, social media marketing, blogs, etc.

Manage Your Business

And finally, managing your business on Amazon to sustain growth

Depending on their jurisdiction, wholesale Amazon sellers must obtain a business or wholesaler license as well as a tax-exempt form. Check the requirements in your country or state before applying for the wholesale license so that you are aware of them before attempting to become an Amazon wholesale seller.

Why Choose Amazon Wholesaling?

Here are a few pros and cons of choosing Amazon Wholesaling. Let’s have a look at the pros and cons below to know why people are choosing Amazon wholesaling over other business models on Amazon. 

Benefits Of Choosing Amazon Wholesaling

Here are the benefits below:

Quick to Start:

Wholesale is the simplest business strategy to launch after retail arbitrage. Once you find a well-established retailer, just buy in bulk and start your business on Amazon. 

Product Demands:

You can easily sell well-established brands that customers are already purchasing and using. 

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Instead of concentrating on efforts that nascent firms must make to create their brands, such as creating listings or creating a team to manage day-to-day operations, you can spend your time on growth.


55% of wholesalers reported that they began to make a profit in less than six months using Amazon wholesaling.

Disadvantages of Amazon Wholesaling:

Here are the disadvantages below:

Up-front Cost:

Wholesaling is more costly than dropshipping or reselling since you must buy things in bulk.


You will have to face huge competition since it is a well-established brand or product. 


Research takes up the majority of the wholesaler’s time. You will need to investigate dozens, or even thousands, of potential product options and make sure that a supplier has the item in stock.

How To Find The Best Products For Amazon Wholesaling?

There are numerous ways to find out the best wholesale products to sell on Amazon. Additionally, no one method fits all ways for this. You’ll learn the complexities of product hunting as you play the game for a while and come up with your strategy. Here are some broad pointers for locating goods for your wholesale company:

  • Avoid Amazon at all costs.
  • Promote items that have a history of success.
  • Don’t market private-label goods
  • Check your possible monthly unit sales share.
  • Products carrying the seller’s brand should be avoided.
  • Look for well-known small- to medium-sized brands.
  • Look up pricing history

How To Fulfill Wholesale Orders Via Amazon 

Both FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) are options for completing your Amazon sales.

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Fulfillment by Amazon (FBA)

You can send your products to Amazon’s fulfillment centers to be stored through the Fulfillment by Amazon (FBA) service. Amazon picks, loads, as well as ships the things on your behalf after you make sales.

Since you won’t be worried about delivering your items, this relieves a lot of the stress from starting a new business. Additionally, the costs associated with FBA are frequently lower than those of shipping the goods on your own.

FBA might not be the greatest option for your company if you sell items that slowly turn or are big. To store as well as ship your products, you might have to rely on your resources.

Fulfillment by Merchant (FBM)

If so, fulfillment by merchant (FBM) can be the best fulfillment strategy for your company.

Contrary to FBA, FBM merchants are in charge of handling storage, selection, packaging, and shipping of the products to customers and do not pay Amazon a fee for doing so.


For those who are prepared to put in the time and effort necessary to learn the ins and outs of the company, starting an Amazon wholesale business can be a rewarding option.

The expansion of Amazon as well as the e-commerce business in general offers a promising market for wholesalers despite the escalating competition.

Additionally, tools like Zonbase can make it simple to locate successful products. Anyone may flourish in the Amazon wholesaling world by putting in the required work and time.

The key here is to stay determined, willing, and focused to adjust to changes in the industry.

Upgrading the perceivability of your items to charm potential clients includes conveying different techniques, counting recordings, PPC (Pay-Per-Click) campaigns, outside promotions, social media promoting, blogs, and Amazon review automation. This comprehensive approach not as it were pulls in consideration but too leverages different channels to optimize your limited time endeavors and cultivate expanded client engagement

Bellie Brown
Bellie Brownhttps://businesstimes.org
Hi my lovely readers, I am Bellie brown editor and writer of Businesstimes.org. I write blogs on various niches such as business, technology, lifestyle., health, entertainment, etc as well as manage the daily reports of the website. I am very addicted to my work which makes me keen on reading and writing on the very latest and trending topics. One can check my more writings by visiting Cleartips.net

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