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Today we spend more time interacting with people online via social media than in real life.
Social media is here to stay and will be a massive part of your online presence – mainly if you are a business or are marketing a business to potential customers.
Many business owners don’t see the importance of social media in boosting sales, but its relevance cannot be denied.
The age of social media has not only made an impact on personal life but also on business. Almost every major brand has a Facebook account and a Twitter profile.
But why is social media important for businesses?
1. Improves brand awareness and loyalty
The more people who follow your business on social media sites like Facebook and Twitter, the more likely they will remember your company when looking for something you sell.
They may also feel more connected to your brand after interacting with you on these platforms because they’re more familiar with the brand’s personality and what makes you unique compared to others.
This familiarity develops into loyalty which means they’re more likely to buy from you again in the future instead of going elsewhere.
It is especially important if your business is a relatively new company or one that doesn’t yet have widespread recognition in its industry or geographic region
2. Helps in building meaningful relationships with key audiences
Social media allows you to engage with your customers directly and build a personal connection with them.
You can get feedback from your customers about particular products or services and address their concerns in real-time.
A good example is how KFC India used Twitter to address customer concerns about their food item and made amends by offering free chicken tenders within minutes of receiving the complaint.
3. Helps in providing valuable customer insights
Social media allows businesses to listen to customers’ opinions about them and their products or services.
This allows them to understand how customers feel about the business and its products or services.
This information helps help businesses improve their products and services based on what their customers want.
4. Helps in generating leads and sales
It helps get the word out about your business and your actions.
For example, if you have a store, you can post pictures of the items in your store on social media sites like Facebook or Twitter.
This will allow people to see what you have to offer, and they may decide to purchase something from your store.
Social media also allows businesses to get feedback from their customers.
For example, someone who buys something from your store and is happy with the product can tell others about it by posting a review on Facebook or Twitter.
This will help potential customers make an informed decision when deciding whether or not to buy from your company.
Social media will help your business grow
Whether you’re a one-person show starting a business, or the managing director of an established corporate enterprise, social media can be a powerful tool for growing your business online.
Take advantage of the many benefits of creating accounts on Facebook, Twitter, Google+, and other networks to connect with new customers worldwide while remaining in control of who sees your posts.
Social media might be the next big thing that helps your business grow. If you don’t know where to start, there are many effective tips on social media management.