The idea of business contributing to society is not a new one. In fact, it’s something that has been talked about for centuries. The term “corporate social responsibility” was first coined in the early 1900s, and it’s been a topic of discussion ever since.
There are many different ways that businesses can contribute to society. Some businesses choose to do so through charitable donations, while others may focus on sustainability or environmental efforts. Still others may focus on employee wellbeing or social inclusion.
Regardless of how a business chooses to contribute to society, there are many good reasons for doing so. Below are some of the many reasons your business needs to focus on sustainability and improving the world, and how this can promote better revenue and customers.
Customers Prefer Shopping At Sustainable Businesses
New surveys showed that Gen Z shoppers increased their preference for sustainable brands by 25%! And they’re not the only ones who are interested in sustainability — customers of all ages are becoming more conscientious about the brands they support.
Many consumers are willing to pay more for sustainable products, and they’re also more likely to continue shopping with a brand they perceive as socially responsible. Businesses that focus on sustainability can therefore attract new customers while also retaining their existing customer base.
Sustainability Can Improve Your Bottom Line
It’s not just customers who are interested in sustainable business practices — investors are, too. In fact, studies show that using sustainable practices in your business can actually improve your bottom line, as investors are willing to pay more for stocks in companies with good environmental, social, and governance practices.
What’s more, sustainable businesses often have lower operating costs thanks to improved resource efficiency. Lower costs mean higher profits for your business, which also means more money to reinvest in other areas, such as sustainability initiatives.
Sustainability Can Enhance Your Brand Image and Reputation
When consumers see that a business is focused on sustainability, they often have a more positive view of the brand. This can lead to an improved brand image and reputation, which can in turn attract even more customers.
A good reputation can also help you attract top talent to your company. More and more job seekers are looking for companies that align with their values, so a focus on sustainability can help you attract the best and brightest employees.
Sustainability Can Help You Attract and Retain Top Talent
As mentioned above, sustainability can help you attract top talent to your company. Job seekers are increasingly looking for companies that share their values, and a focus on sustainability is a great way to show that your company is committed to making a positive impact on the world.
What’s more, sustainable business practices can help you retain your best employees. Employees who feel like they are making a positive difference are more likely to be engaged and motivated, which can lead to improved job satisfaction and loyalty to your company.
How to Improve Sustainability
There are many courses you can take as a business leader to help you learn about sustainability and how to incorporate practices into your business. A leading sustainable corporations programme is a great tool for business leaders interested in making their companies more sustainable.
This programme will teach you how to develop and implement a sustainability strategy, set ambitious yet achievable targets, engage employees and other stakeholders in your sustainability efforts, and measure and report on progress. It will also give you the opportunity to network with other business leaders who are committed to making a difference.