Whether you are an entrepreneur about to open the doors of your new indoor play park in the Philippines or it’s an existing play park that is suffering from low volume, you must stay ahead of the trends. Simply competing with other independent play parks or big chains isn’t enough; you want to be the location that creates memorable experiences for customers so that they want to come back. But how do you go about doing that?
Let’s look at some of the most effective ways to attract customers to your indoor playpark in the Philippines.
Provide Unique Features and Amenities
One of the best ways to attract customers is to provide them with unique features and amenities that they can’t find elsewhere. Take a look at this Sky Zone basketball court that is ideal for indoor play parks. It’s the kind of feature kids will have a blast using and can act as a huge selling point. And don’t forget, variety should be prioritized so that it appeals to all interests and different age groups.
Whatever the unique features are, these are what should be marketed in any online (social medial platforms) or traditional advertising campaign. Provide pictures, videos, and even customer testimonials that showcase people having fun with the amenities on-hand.
Ensure There is a Place to Purchase Snacks and Beverages
Because customers can spend long periods at the play park, they are bound to work up an appetite. That’s why it should be an absolute must-have to offer snacks and beverages for purchase. The menu doesn’t have to be extensive, just ensure there is some variety so that it’s kid friendly.
If you plan on offering snacks and beverages, there also needs to be designated seating away from any play structures. You want to ensure that food and drinks aren’t spilled within the play park itself. It also gives people a place to sit, relax and recharge. Selling snacks and beverages can also be a profitable revenue stream.
Offer Incentives, Promotions and Special Deals
While it may seem counter-intuitive to offer a discount to customers when you’re trying to increase revenue, it’s about the bigger picture. Incentives, promotions, discounts and deals can bring in new customers and larger volumes of customers, and this will benefit the business in the long run. These deals can be temporary or long-term.
A good tip is to offer deals during a particular time of day/night or a certain day of the week. Customers will get to know the schedule so they can take advantage of the discount, but that also helps with word of mouth and helping to grow your client base. You may also want to think about monthly or even a yearly membership, as parents often prefer to go this route if they plan on visiting often.
These are just some of the ways you can help achieve success with your indoor playpark business in the Philippines. It takes constant effort and flexibility so you can make tweaks and changes when needed.
