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How to market your small business on a budget?


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If you are running a small business, then you will know how important marketing is. Without marketing, you cannot expect your business to grow. At the same time, marketing calls for spending money. A small business would be on a tight budget that makes it difficult to spend money.

Thankfully, there are various marketing methods you can use even when on a budget. We present some marketing techniques to help promote your small business, while keeping costs under control. 

Marketing on a budget

1). Use Social media

Social media is where all the action is. Social media platforms like Facebook, Instagram, Snapchat, etc. have millions of people using it. Your potential customers would be active on these platforms. Creating a social media account does not call for spending money. You can promote your business on social media by posting valuable content regularly. People who like your content would share it and this increases the visibility.

If you are not adept at using social media, don’t worry. You can take up free social media training that will help you get started. By spending a small amount of money, you can even place ads that can help you attract customers. You can also work with influencers on social media, so your reach can increase. Social media is powerful, which is why virtually every business is using it effectively.

2). Use your website for promotion

Businesses are today using the internet for marketing. You need to create a website to establish your online presence. There are many tools that would help you create an attractive website on a budget. Once your website is created, promote it. This will help you get more visitors, who can be customers for your business. Use SEO (search engine optimization) techniques to promote your website on Google and other search engines. This is a sure way of increasing visitors to your website. 

3). Use content marketing

Content marketing involves offering useful content to customers and potential customers. You can market your business using this content. For example, you may be in the food business. You can create content with tips on food preparation, healthy recipes, etc. Such content would be loved by customers. The content can thus help you promote your business.

4). Leverage your existing customers

Your existing customers can help you bring in new customers. This is a cost-effective way of marketing. All you need to do is focus on keeping your customers happy. Offer them loyalty programs to encourage them to remain with you. Start a referral program to reward customers who help you get business. Get reviews and testimonials from customers. These will help you attract new customers. It is a powerful marketing technique to grow your business.

5). Use freebies to attract customers

Everyone loves freebies. You can offer your product for free or any other freebie to attract customers. Run special promotional schemes to offer freebies. You can also organise contests where you give away prizes. These are great ways to attract customers from whom you can then expect business in the future.

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