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HomeBusinessItalian watchdog drops Google display adv case as EU antitrust investigates By...

Italian watchdog drops Google display adv case as EU antitrust investigates By Reuters

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© Reuters. FILE PHOTO: Google app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustratio

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MILAN (Reuters) – Italy’s competition watchdog said on Tuesday it had dropped a probe into Alphabet (NASDAQ:)’s Google alleged abuse of its dominant position in the online display advertising market after the EU antitrust started a similar investigation.

The Italian watchdog decided non to take any action as under EU laws the case is now out of its responsibility, it said in its weekly bulletin.

The European Commission opened an investigation in June into whether Google distorts competition by favouring its own online advertising technology services to the detriment of rivals, advertisers and online publishers.

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