Because car washes are becoming increasingly automated, your clients will interact with attendants less frequently. More than ever, signage around your car wash is crucial for consumer communication. Clear, comprehensive signage makes it easier for clients to navigate your laundry swiftly and effectively.
Make sure your car wash signage has signs that address the following issues if you want it to run smoothly.
Menu for Car Wash
The requirement for signage that clearly and concisely communicates the numerous car wash options and costs may seem obvious. Place permanent wash menu signs and menus at each pay station in the lane or driveway leading to your vehicle wash. Additionally, the wash menu might upsell extra services and subscription plans. Keep the sign simple to read while identifying wash options with color and iconography. You don’t want to saturate your audience. Make it simple to select the needed services and navigate the car wash quickly. Choose permanent signs that are anchored firmly to concrete or asphalt and are made of a weatherproof, resilient material like stainless steel.
These signs could be created to promote the wash packages that offer the most value to your visitors or to upsell the most in-demand features to increase the wash’s profitability.
Discounts & Specials
Promoting your membership program, car wash deals, social media platforms, and the availability of gift cards all require promotional signs. Your car wash depends on promotional signs to upsell products and wash services because many of your clients pass through your wash without speaking to an operator until they enter the tunnel, if at all. Your marketing materials should be flexible. Installing one or two permanent displays and enhancing them with several wind-resistant portable signs is a viable solution.
Disclaimers & Procedures
The efficiency of your wash is improved for everyone when there is ample signage to direct consumers through the wash process. Consider your wash’s flow as you decide the signals you need. Do you require signs to distinguish between mobile and cashier pay lanes? How about your methods? Should hitches be taken off and pickup truck beds empty? Do you require signs to be available when particular bays are shut down for upkeep?
Disclaimers on damage claims and any limitations on the kinds of vehicles you serve should also be posted. This obvious signage lessens your liability while assisting in preventing confusion and potential conflicts at your vehicle wash.
Don’t Forget Your Car Wash Branding
Signs help people recognize your company in several ways. As clients enter your wash lanes, use welcome signage bearing your logo. Flexible signage can highlight your brand promise, your hours of operation, or your dedication to being environmentally friendly at high-volume car washes where clients might wait in line for a few minutes. Your logo must be on all signs, even the most straightforward ones. As consumers leave the car wash, be sure to place a “Thank You” sign and ask them to post a review on your social media platforms.
