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HomeBusinessThree reasons why analysts view Google’s delayed cookie change as good news...

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

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The logo of Google Chrome shown on a smartphone.

Thomas Trutschel | Photothek via Getty Images

Google said Thursday it was pushing back its timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players like The Trade Desk and Criteo.



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