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If you want to open a shop in the UK, you’re in the right place. We’re a shopping nation, and the retail industry is worth about £421 billion and employs more than 3 million people. Even though it can be hard to open a shop in the current climate, it can be very beneficial for businesses to connect with customers on a more personal level. Even if people’s shopping habits change, they will always need services like hairdressers and corner stores in person. In the same way, getting things right with popular or niche retail ideas can make a lot of noise in the community.
So, what does it take to open a shop on the high street today, and what expenses are likely to be incurred when opening a retail shop…
When opening a new shop, the business owner needs to ask:
Is there a real need for what I’m selling?
How many businesses like yours are there in the area?
Will people come to my shop to buy the things I sell?
How can I change my store’s concept to keep up with how people shop?
It’s also important to remember that you can’t buy everything online, which is a big reason why people like shopping in stores. When you shop in person, you get a hands-on, interesting experience. The challenge for retailers is to make these unique selling points come to life through the things they sell. At the end of the day, the goal is to get people off the street and into the shop. Once they’re in the shop, you need to meet or even exceed their expectations. Both the products and the customer service are important parts of reaching these goals.
Expenses To Keep In Mind When Opening A Retail Shop:
In the UK, the average cost to start a new business is £12,601 (according to Lloyds Bank). For a retail business, this doesn’t include the cost of stock, which will likely add several thousand to the total. Some of the most important costs of opening a shop are:
- Accountancy Fees
- Business Rates
- Price of a business mortgage or rent
- Renovatiions (inside and out)
- Recruitment / Staffing
- Stock and inventory
And not forgetting that every business that sells things must also have business insurance…
- Employers’ liability insurance
- Public liability insurance
- Buildings insurance
- Contents insurance
If the shop has a commercial vehicle that it uses to pick up stock or make deliveries, commercial vehicle insurance or delivery driver insurance may also be needed. Taking care of admin and paperwork isn’t always the most exciting thing to do. But it is important to make sure that the business is not only profitable but can also handle any problems that come up. And we haven’t even got to all the other items you will need for the retail store, such as shopfitting supplies like a shopping trolley, baskets and more to ensure shoppers have what they need to shop!
Online / Digital Presence:
It’s kind of funny that a shop that sells things in person has to make a website when online shopping is a direct competitor to high street shopping. but in today’s world, the two must live together because websites are one of the best ways for a shop to market itself. Some stores may also choose to sell their goods online to help their brick-and-mortar business. Local SEO is the name of the game for any site or social media account. Customers should easily be able to find the store’s address, as well as information about what it sells and when it’s open.
With time, you can also use an online presence to send out marketing campaigns. Some clothing stores, for example, use live streams to show off their new lines. A craft shop might put on a “how to” show, etc. With digital tools, it’s about getting customers who haven’t been to the shop before excited about it and giving the brand some personality.
Making the opening day a spectacular event
As soon as all the paperwork is done and the shop is ready to open, it’s important to tell as many people as possible about the grand opening. In addition to making a great marketing campaign online and offline, businesses should also do PR work, such as telling the local press about their plans. Most of the time, stories about new stores opening up are well-received and don’t need to be paid for. Some news outlets may even be willing to post a tour of the shop, which can be very helpful for the business. Even better for getting the press’s attention is if the shop has a unique story or something else that makes it stand out.
Remember, though, that the opening day is still about the customers, not just the PR. There’s a good chance that the store’s success will depend on how well it does on its first day. So, business owners need to spend a lot of time thinking about how the day should go and what will have the most effect on customers.
How to Open a Store: Checklist
- Do market research to come up with a good idea
- Figure out where the brand will be and who it will appeal to
- Make a plan for how the business will be paid for
- Register the business with both the government and the local council
- Register the name of the business
- Get any licenses or permits you need
- Ensuring the business has all relevant insurance policies
- Order stock
- Hire people
- Set up bookkeeping and accounting for the long term
- Continuously assess how the business is doing.
Selling things that people want to buy is still the most important thing for a retail business to do well. Even though the retail business has its problems, it is possible to open a new shop and make money, especially if it sells something new, exciting, or even better, in high demand. As with any business, it’s important to know both the product and the audience and make sure they fit together in the final product. A retail business needs to be well run behind the scenes in addition to doing legal research and getting business insurance. This means taking advantage of new trends and changing the business model as needed so that it stays ahead and doesn’t fall behind… Good Luck!