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How to Choose the Right Social Media Marketing Agency

Social media marketing has taken over the business world by storm. And since 54% of social media browsers use social media to research products, it’s easy to see why.

Businesses of all sizes and niches utilize the power of social media to promote themselves. But with so many companies fighting to get noticed, it’s difficult to devise a good and eye-catching strategy by yourself.

Even if you know the different ways to execute a successful business social media campaign, you could use some professional help. And here are the factors you should consider when searching for the right social media marketing agency.

High level of expertise

There are countless social media marketing agencies out there, and not all of them have the same level of expertise. While some agencies have a staff filled with professionals in different fields, others think that one employee is enough to get the job done.

If an agency wants to give your social media presence over to an account manager who will do everything from writing posts to graphic design, keep in mind that this is a bad business decision.

Account managers are important, but they should be the person you use as a point of contact. Their job should be to oversee your account, not to complexly run it. After all, social media management requires a wide range of skills that one single person simply can’t have.

Ideally, you should work with a company that has writers, graphic designers, SEO specialists, and possibly photographers. That way, you can be sure that each aspect of your social media strategy will be executed to perfection.

One of the ways you can determine an agency’s level of expertise is by reviewing the proposal they send you. A good digital marketing proposal should show examples of the agency’s previous work, describe their scope of services, and explain in detail how their strategy will help increase your conversions.

Check out their social feeds

Just like you wouldn’t go to a dentist who has bad teeth, you shouldn’t want to work with a social media marketing agency that doesn’t put time and effort into its own social media. If they don’t put the effort into their social feeds, how can you expect they will put any effort into yours?

Look at their social feeds as a portfolio, and the quality you see there should be the quality you expect to see on your pages if you hire that agency. A good rule of thumb is to see if their pages have the same qualities you would want to see in your pages.

This includes what kind of posts they create, how often they post, what their engagement levels are, and what their overall strategy looks like.  

Most importantly of all, focus on the platforms you’re looking to grow on. For example, let’s say you’re trying to grow your TikTok account, which would be a smart choice as this is one of the most popular social media platforms among younger generations.

TikTok has one billion active monthly users, and if with all of those users on the platform their engagement levels are practically nonexistent, you shouldn’t work with them.

See how familiar they are with your industry

Even if a social media marketing agency has had amazing results with thousands of companies, that doesn’t mean anything if they don’t have experience with your particular industry. This is true for all industries, but especially those that fall into a more niche category.

Your goal should be to work with an agency that has worked with your industry before and has a good understanding of it. That way, they will be able to create content that resonates with your target audience and makes sense rather than just creating something generic even you could come up with.

Talk to the agency to see exactly who from your industry they’ve worked with in the past and what their experiences are like. If you want to get a better understanding of their work, you can visit the social media profiles of those companies and see if you would be satisfied with that type of strategy.

If you can’t find someone who has worked in your industry before, ask these agencies what they think of your industry, how familiar they are with it, and if they have any ideas for a potential strategy.

Final thoughts

Playing the social media game isn’t as easy as it seems, which is why many successful businesses use social media marketing agencies. Even though you might be able to do it on your own, it’s going to take you a lot of time and effort, so it’s best to hire professionals who know what they’re doing.

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