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Did you know that the average length of time that a shopper spends in a store is around 41 minutes?
Seems like quite a lot, doesn’t it?
Of course, this will depend on the type of store and how big it is, but still, it’s food for thought.
Furthermore, as you might expect, the longer someone spends in a store, the more they are likely to spend.
So, how can you get your customers to spend longer in your retail store?
Let’s take a closer look.
Play the right music
If you have never really given much thought to the type of music you should play in your store, then now is definitely the time to start.
With the ability to not only affect the mood of your customers but also influence their shopping habits and purchasing decisions, some genres of music are much more effective than others.
As a general rule, you need to make sure you match the genre of music to the type of store that you own. For example, if you sell guitars, then rock music is arguably the best choice. Or if you sell baby clothes, then you want to opt for more relaxing and soothing songs.
Focus on customer service
As you might expect, the level of customer service that you provide has a direct impact on the overall customer experience. So, if you want people to spend longer in your store, you need to make sure that your employees are doing their jobs properly.
Engagement is key to customer satisfaction, so teach your team how to interact with shoppers in the right way. People do not want to feel pressured into making a purchase, so avoid overly sales-focused techniques and instead aim to be as helpful as possible.
You may also want to utilize technologies such as virtual and augmented reality to enhance the customer experience and encourage them to spend longer in your store.
Offer food and drinks
Countless studies have shown that people spend longer in stores that offer some form of refreshment or nourishment. Therefore, you might want to think about opening up a small café within your store, which will enable shoppers to take a break from browsing and make a decision about what they want to buy.
This is a highly effective technique for keeping customers in your store for longer as it provides them with something that they need and also enhances the overall shopping experience.
Have free Wi-Fi
Nearly all major retailers in the United States offer free Wi-Fi in their stores so that their customers can look up information and price-check items online.
Free Wi-Fi not only provides added value for your customers but also enables you to offer timely discounts and promotions, which can help to drive sales. Also, it can be used to keep kids occupied so that their parents can spend longer in your store and, hopefully, spend more money.