Business Social Media Platforms: Why You Should Open an Instagram Account

Did you know that around 500 million people use Instagram daily? While people spend plenty of time posting stories and liking friends’ pictures, they also are interacting with businesses. 

Over 2 million businesses use Instagram, so if you are not using Instagram you are missing out. Instagram is one of the best business social media platforms to build a following, generate new leads, and connect with customers. 

Do you want to learn more about the benefits of using Instagram? If so, keep reading to learn why you should sign up for Instagram for business. 

Build Trust With Customers

One of the biggest benefits of using Instagram for your business is that it can increase trust with your customers. If you don’t have an Instagram page, that could be a red flag for customers. 

Instead of finding your Instagram page, they may find your competitors. As you build a following and increase engagement, it will show your customers that you are a reliable business. 

Sell More Products

Do you want to sell more products? If you are a business owner, the answer should be yes. Social media is the perfect place to advertise new products.

Around 72% of people make buying decisions based on influence from Instagram. Because your followers are already interested in your product, that makes them even more likely to buy. 

Instagram offers the ability to add a shop page on a business Instagram account. This means that users won’t need to leave the app to purchase your products. 

Increase Website Traffic

Another benefit of using Instagram is that it can increase your website traffic. As you gain more followers, you can direct those followers to your website anytime you have an update, sale, or launch a new product. 

Instagram has a feature that allows you to link to your website on your profile. Increasing your website traffic can result in making more sales, improving search results, and generating a passive income. 

If you want to increase your website traffic, you have to focus on gaining and retaining followers on your Instagram account. Several companies help businesses retain Instagram followers. 

Partner with Influencers

If you are a small business, you won’t have many followers when you start your Instagram account. Many people may not know about your brand and the products you sell. 

If you want to get the word out about your business, partnering with Instagram influencers is a great way to do it. When influencers with a large following promote your business, it helps you gain new followers and make sales. 

Working with influencers is easier than it sounds. All you need to do is create an Instagram business page and start reaching out to influencers with a good Instagram following. 

Are You Ready to Start Using the Best Business Social Media Platforms?

Focusing on social media marketing is a great way to build a relationship with your customers and increase your sales. If you are looking for the best business social media platforms, give Instagram a try. 

Did you enjoy reading about the benefits of using Instagram? If so, check out the business category for more digital marketing tips.