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The eCommerce space is quite competitive, and business owners like you would need to put up an outstanding experience for users to stand out. Upon availing Magento eCommerce development services for your online store setup, one of your emphasising factors should be to request an interactive and engaging UX design.
Magento stores already offer many features and functionalities to run your online stores seamlessly. But, when you integrate good UX design into its efficacies, you are scaling your store’s potential to improve customer engagement, loyalty, and sales.
Some practical UX design elements necessary for your Magento store include easy navigation, quick checkout, appealing product highlights, and more. These aspects would ensure your customers get an easy shopping experience in your store, increasing their satisfaction quotient.
So, let’s dedicate this article to learning how to use Magento eCommerce design to create a good user experience for your store.
Why is an Engaging User Experience Design Important for Magento Stores?
0.9% of all online retail stores live over the internet are running on Magento 1 & 2. The count goes more than 267,000. Now, each one of these store owners is leveraging the benefit of Magento and its functionalities. You might have some of your competitors running their online stores over Magento as well.
So, among such a big count of stores, you ought to make your Magento platform stand out in the crowd! And that’s possible when you have an interactive UI and UX design. The impression that your customers receive upon accessing your store is what will help differentiate your Magento store from your competitors.
So, let your Magento eCommerce development services provider know your vision for creating a remarkable UX. Magento eCommerce development services The experts handling your project would help you understand the possibility of uniqueness for your specific UX design. Ultimately, this would lead you to generate high sales and attain better satisfaction from customers.
What are the Strategies to Implement Better User Experience Design for the Magento Store?
There are certain tricks or strategies that the professionals recommend integrating as part of their Magento support services to help scale your user experience engagement. You can also consider implementing them to see positive results for your store. The strategies include:
1. Integrate Themes & Extensions for Boosting Magento UX
Magento allows you to integrate multiple themes and extensions into your store. Take the help of your developers to determine which extensions would be essential for enhancing the user experience without compromising any performance aspect.
For instance, you can integrate one-step checkout, speed booster, offline credit card payment, and other such extensions to streamline the operations of your store. Additionally, you can also add social media extensions, live chat extensions, and others to boost the satisfaction quotient of your customers.
Next, pick some mobile-friendly or responsive themes for the store. Go with Hyva themes for the Magento store to ensure mobile responsiveness on priority. Your team of Magento store developers would help you in the process.
2. Attain an Easy Navigation for Your Magento Store
No online shopper would ever want to spend much time in a store where the products or features are difficult to access. If your store seems confusing or complex for any reason, people will refrain from relying on it. As an eCommerce business, navigation becomes the foundational UI for your site.
Therefore, keeping it intuitive and simple should be your utmost priority, especially when dealing with numerous categories and products. Imagine yourself as a customer accessing an online store. If you don’t see your desired product within the few clicks made on the site, you will bounce away from it.
Improving the navigation doesn’t just enhance your user experience rate but also helps you bag more sales than usual. This is because the faster the customers find their product, the quicker they complete the checkout process and place their orders. Some of the tips that Magento support services suggest for improving navigation are:
- Prepare a dedicated ‘Menu’ page instead of giving the old dropdown-style menu.
- Prefer keeping the ‘Category’ labels short & simple.
- Enable easy searching capabilities.
- Add enough sorting and filtering options for customers to find their products faster.
3. Resolve all the 404 Errors
If your site has web pages or product pages that mostly trigger 404 Errors, you must immediately pay attention to them. Contact your Magento eCommerce development services provider to get the problems attended to right away.
When your site earns the reputation of being error-prone, users will develop an impression of mistrust. Thus, it will lead your store to generate lowered conversions within a specific period of time.
Therefore, you need to identify those possible 404 Errors within the site and fix them to deliver a consistent user experience. Beyond that, keep your website clean from any potential issues that might occur in the long run. No downtimes would ensure you create a good & consistent reputation for your brand.
4. Use Impactful Call-to-Action (CTA) Buttons
CTAs intend to inform visitors about what they can do in your Magento store or where to head next. These buttons play a very important role in increasing your conversion rate. There are numerous things you can try with your CTA buttons. Take the help of experts to pick the colors, positioning, and emotions that should go with those call-to-action buttons.
Depending on the type of product or service you are selling, there might be a specific message that you would like to convey. Use the right texts, design, colors, and placement to invoke that message in the minds of your visitors, too. Thus, this is how you can take your user experience to the next level!
Bottom Line
If you can make important decisions upon improving your Magento store’s user experience, be assured you are keeping up with the evolving marketing demands. You don’t want your store to look & feel similar to thousands of other Magento stores. Therefore, the UI & UX design does matter a lot!
Once you have set up an appealing UI, numerous tweaking and integrations can be made to improve the UX as well. So, get in touch with the Magento eCommerce development company and revamp your user experience design to create a new version of your store.
